New York Based Creative

Teanna
Bass.

Social by instinct. Strategic by design.
The left-brain creative behind all of it.

Award-Winning Social Strategist 7+ Years in Social Strategy Founder ×2
Teanna Bass
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Teanna Bass
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Trusted By

The World She Builds

Strategy is the foundation. Creativity is the catalyst.

"Every brand lives or dies by the world it builds around itself. I make sure that world has a pulse."

Teanna Bass architects the cultural ecosystems that make brands matter to people who have every reason to scroll past. With seven-plus years of experience spanning global campaigns, startup launches, and creator strategy, she sits at the intersection of art direction and analytics, fandom and funnel.

She has led campaigns that generated over a billion impressions, built communities from zero to hundreds of thousands, and launched a beauty brand to profitability in its first year — all while growing a personal creator presence to nearly 50,000 followers and 5 million+ views across Instagram and TikTok.

As the founder of split matter agency and Sweet Tea Cosmetics, Teanna brings a founder's instinct to every engagement — the ability to think in systems, move fast, and never lose the thread of what makes an audience care.

She is a proud member of Delta Sigma Theta Sorority, Incorporated, an MBA holder from the illustrious Howard University's School of Business, one of 100 students chosen for Pharrell's Black Ambition HBCU program, and a believer that the best work happens when strategy and culture move as one.

1.4B+
Global Impressions
276K+
Community Built
7+
Years in Strategy
2
Companies Founded
Selected Work

The receipts.

Mastercard
🏆 2x Cannes Lions Winner
🏆 4x New York Festivals Advertising Awards Winner
The Brooklyn Brothers — Mastercard

Fan Engagement & Community Building

Social Engagement & Advertising Strategist • Jan – Jun 2025

As Social Engagement Strategist, Teanna orchestrated 1.4B+ global impressions for Mastercard — weaving data-driven strategy, AI-powered insights, and high-stakes talent partnerships into a campaign that earned a Gold Cannes Lions Award for Fan Engagement and Community Building.

1.4B+
Global Impressions
100K+
TikTok & IG Growth
(One Month)
Billboard → Marketing Dive → Campaign Brief →
@spotifyforcreators
1.2K 51
Spotify
Spotify

Rebranding a Creator Community for the Future

Social Media & Community Manager • Jun 2023 – Dec 2024

As Social Media and Community Manager, Teanna helped shape the rebrand from Spotify for Podcasters to Spotify for Creators — building trust at scale, tracking performance with precision, and turning community insight into strategy that informed product decisions and budget allocation.

276K+
Community
105%
Video Views
15%
Followers
Spotify Newsroom →
@displate
1.6K 1.1K
Displate
Displate

Displate × Netflix × Stranger Things

Organic Social Media & Community Lead • Sep 2025 – Mar 2026

As Social Media and Community Lead at Displate, Teanna orchestrated the sold-out Stranger Things x Billy Butcher drop — a full-funnel campaign that blended entertainment IP, creator partnership, and social-first execution into a 24-hour sellout. She leads a team of 3 across a multi-platform campaign.

500%
WoW Engagement Growth
24hr
Sellout
License Global → Displate Stories →
Extra Lore
(01)

The 13-Year-Old Fandom Leader and Community Builder

At 13 years old, Teanna built an online fandom from scratch for Jacob Latimore — growing the #JacobJewels community across Twitter and YouTube. At its peak: 17,000+ Twitter followers and a YouTube page with 130,000 organic views still live from 2013. She even managed a nationwide street team in partnership with Jacob's family.

(02)

Creative Consultant

Consulted for Michelle Alexander, acclaimed author of The New Jim Crow, on website development and pitch decks for investment funding and fundraisers — blending strategic thinking with social impact.

Spirit of Justice Event spiritofjustice.org →
(03)

Amazon's Liaison to Black-Owned Businesses

At Amazon, Teanna was part of the Black Business Accelerator — a $150M pledge to help Black-owned businesses succeed on the platform. She drove a 30% sales increase for 200 Black-owned businesses through targeted digital content strategies and led a team of 6 in the Voice of the Seller Social Listening group.

The Agency

Uncovering the science behind social — split matter is a remote-first, culture-forward social and creative agency built for brands that want to move with intention. We partner with companies ready to invest in community, not just content, ensuring they always land on the right idea and build communities that don’t just follow, they stan.

Social Strategy

Platform-native strategies rooted in audience insight, cultural context, and measurable outcomes.

Creative Direction

Visual identity, campaign concepting, and content systems that feel editorial, not templated.

Community Building

Fandom architecture and engagement frameworks that turn audiences into advocates.

Work With split matter →
Sweet Tea Cosmetics
The Brand

Sweet Tea Cosmetics

A purpose-driven beauty brand Teanna built from scratch for Black and POC beauty lovers — from product development and fundraising to launch strategy and first-year profitability.

  • $35K raised in early-stage funding (in one month)
  • First-year profitability with 63% profit margin
  • 40% increase in customer engagement
  • 1 of 100 students chosen for Pharrell's Black Ambition HBCU program
  • Honored as a Mizzou 39 recipient • McGraw-Hill textbook feature
Vox Magazine → The Maneater → Missouri Business Alert →

May 2016 – Oct 2024

The Creator

Building toward macro.

As a content creator and beauty influencer, Teanna has partnered with brands like NYX Cosmetics, YSL, Lancôme, and Laura Mercier — generating 23K leads and building a "comfort creator" positioning that's authentic, warm, and culturally rooted. She brings the same strategic precision to her own content that she brings to every campaign.

~50K
Followers
5M+
Views
180K
Avg Reel Views
3.5M
TikTok Views
Instagram → TikTok →
@teannaneshay
484K
13.3K
113
3.9K
782
@teannaneshay
484K views13.3K likes
@teannaneshay
2.6M
301.8K
2K
15.6K
25.8K
@teannaneshay
2.6M views301.8K likes
@teannaneshay
1M
46K
277
4.7K
@teannaneshay
1M views46K likes
@teannaneshay
197K
9.4K
243
84
1.5K
@teannaneshay
197K views9.4K likes
@teannaneshay
484K
13.3K
113
3.9K
782
@teannaneshay
484K views13.3K likes
@teannaneshay
2.6M
301.8K
2K
15.6K
25.8K
@teannaneshay
2.6M views301.8K likes
@teannaneshay
1M
46K
277
4.7K
@teannaneshay
1M views46K likes
@teannaneshay
197K
9.4K
243
84
1.5K
@teannaneshay
197K views9.4K likes
Experience

The snapshot.

Request Resume →
Organic Social Media & Community LeadSep 2025 – Mar 2026
Displate

Full-funnel social campaigns. 500% WoW engagement. Netflix x Stranger Things collab sold out in 24hrs. Managed team of 4.

Social Engagement & Advertising StrategistJan – Jun 2025
The Brooklyn Brothers — Mastercard

6x award-winning campaign (Cannes Gold & Bronze Lions, NYF Grand, 2x Gold & Silver). Lady Gaga, Messi, Nadeshot partnerships. 1.4B+ impressions, 100K+ social growth in one month.

Social Media & Community ManagerJun 2023 – Dec 2024
Spotify

#SpotifyforCreators rebrand from Podcasters. 276K+ community. 105% video view surge. Engagement informed product development.

Digital Sales & Operations Strategist, MBA InternJun – Dec 2023
Adobe

Product-to-social messaging. Digital content frameworks aligned with platform trends.

Seller Partner Success ManagerJan 2020 – Nov 2023
Amazon

30% sales increase for 200 Black-owned businesses. Led Voice of the Seller team of 6.

Brand Founder & StrategistMay 2016 – Oct 2024
Sweet Tea Cosmetics

$35K raised, 63% profit margin. Black Ambition semi-finalist. Mizzou 39. McGraw-Hill textbook feature.

Master of Business Administration
Howard University
Marketing & Strategy • Forbes' #1 HBCU
Bachelor of Science
University of Missouri
Apparel Mgmt & Digital Retailing • Mizzou 39 • Delta Sigma Theta Sorority, Inc.
Let's Connect

Let's work!

Whether you're hiring for a senior strategy role, looking for a creative agency partner, or exploring a brand collaboration — let's talk.

For Hiring ManagersLet's Connect →
For Brands & AgenciesWork With split matter →
For Brand & Creator PartnershipsGet in Touch →